Most sustainability and carbon transition ads look the same. To disrupt that sea of sameness and ensure that Standard Chartered's message is noticed, we chose a more artistic approach to visualize carbon as the threat it is and highlight how the bank is working to minimize it.
The film was developed with zero CGI and used exclusively in-camera effects to create the illusion of smoke engulfing a city and its residents, followed by clean air pushing the smoke away. This effect was brought to life by placing 3D-printed models underwater in a tank equipped with food colourant-releasing jets and a high-speed robotic motion control system that moved the camera through the model at precise angles and speeds.
The result is a stunning and captivating film that artistically showcases the bank's role in transitioning to a carbon-free future.
