What do I do? I’d love to say I make magic. but mostly, I just make things up to take problems down
I believe life fuels better ideas. So I became a certified open-water diver to learn how to stay calm under pressure, swim against the current, and find the best stuff by going deeper. I’ve also dabbled in Taekwondo and a bit of boxing, so I’m no stranger to pain, sweat, blood—and punching above my weight to make things happen.
In my 9-to-God-knows-when job, a decade as a writer, ACD, and CD for global brands across Latin America and Southeast Asia has given me the chance to bring some pretty neat stuff to life. We built giant toy tracks on busy avenues, created coffee-deprived billboards that nodded off, ran a shady slapping contest, and even shoplifted to test store security. We tricked 150 million pilgrims into washing their hands, and sold human organs on an eBay-style site (long story—I’ll tell you later).
Thanks for dropping by. DM me if you’d like to collaborate and inspire people to change their behaviour, their toothpaste brand, or both.
TL;DR:
• I’m Jota (just Spanish for ‘J’), a.k.a. Julián Gutiérrez.
• Colombian writer, currently ACD-ing in Singapore.
• Married. But storytelling is my mistress.
• Running on coffee and the thrill of ‘hell yes!!!’ moments.
recognitions
agencies
partners in crime
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•Food & Beverages: The Coca-Cola Company / Nestle Brands / Dunkin Donuts
•Consumer goods: Unilever Brands / Kimberly-Clark / Johnson & Johnson
•Clothing & Sportswear: Adidas
•Automotive: Mercedes-Benz / BMW / Kia Motors
•Government: National Library Board / Ministry of social and family development
•Telcos: Claro-Comcel / Movistar-Telefonica / StarHub
•Bank & Insurance: Standard Chartered Bank / FWD Insurance / Porvenir Pensions
•Others: GSK / Carulla Supermarkets / Mattel / Lego / Huawei / British Council
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that.latino.creative@gmail.com
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