day-to-day work
These are the agency's bread and butter—the daily grind that's not always exciting, but we push hard to make it as interesting as clients and budgets allow. Here's a sample of multimarket regional campaigns, an in-flight safety video for the world's biggest airline, daily promos, and all kinds of uphill projects—just in case you want to see my range.
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reads for what you need
My ex is texting—what do I do?
How do I deal with psycho in-laws?
What if the only co-worker I like
is the coffee machine?
We all have burning questions, and there’s a book out there with the answers. But according to the stats, most Singaporeans pick up less than one book yearly. To change that, we showed them how book smarts can tackle everyday problems. And since this is a serious matter, we made it ridiculous—flipping these campaigns' usual, boring tone.
Then, we used Google.SG data to find out Singaporeans’ most common questions. We chose the funniest ones to be answered by trendy, bestseller books.
Results? App downloads: +246,000 (23% higher than previous years) •eBook loans: 4.34 million (29% higher than previous years) • Library visits: Increased by 89% year-on-year
Agency: Ogilvy Singapore • Client: National Reading Movement • ECD: Jorge Thauby • ACD / Writer: Julián Gutiérrez • ACD / AD: Andrés López • Planning: Frederick Tong • Production Company / Director: Rolla / Jake Nam
some
social media
love
an invisible man
(who won't stay unnoticed any longer)
Kia Cerato Pro Launch
We had to launch the new Kia Cerato Pro. The challenge? Apart from its sleek design, it wasn’t drastically different in performance or price from competitors like Volvo and Renault. But unlike them, our budget was practically invisible.
Our target? 30-year-old professionals craving recognition. So, we tapped into that need—right where people want to be seen most: social media.
The idea? A viral movement to help an invisible man—someone who’s gone unnoticed his entire life. He shared his hilariously tragic story and asked people for advice on how to stand out. After trying every wild suggestion, he found the perfect solution. Watch his journey unfold.
Results: In just 7 days, our invisible man became impossible to ignore •Facebook: 6,712 people talking about it • 7,367 total likes • 4.42 million impressions • 7.2 million reach • 91.1% engagement •Twitter: #NeverGoesUnnoticed hit 2nd place in Colombia’s trending topics • 85,000 reached accounts • 193,000 impressions
Agency: Ogilvy Colombia • Client: Kia Motors Colombia • Product: Kia Cerato Pro • CCO: John Raúl Forero • ECD: Mauricio Guerrero • CD: Julián Gutiérrez •Writer: Fabián Gómez • AD: Mauricio Sánchez • Producers: Patricia Mendez / Ana Greiffenstein • Production House: Par de Gatos • Director: Luis Estelar
A.I.rrepleaceable
turning the fear of job automation into a recruitment strategy
Teacher’s recruitment Campaign for the Government of Singapore
In Singapore, people explore all kinds of jobs—except preschool teaching. But here’s a nice cultural tension: according to the World Economic Forum and McKinsey Global Institute, AI will take over 45% of jobs by 2030, yet early childhood education is 93.4% safe from automation.
Our idea? Show that teaching is an irreplaceable job and inspire more people to join it. So, we created the first-ever preschool class run by an AI-powered robot—equipped with machine learning and endless internet knowledge. The catch? It couldn’t handle the beautiful chaos of kids learning.
Agency: Ogilvy / Geometry Singapore • Client: Early Childhood Development Agency / Government of Singapore • Product: Recruitment Campaign • ECD: Jorge Thauby • ACD / Writer: Julián Gutiérrez •ACD / AD: Andrés López • Account Servicing: Beatrice Tan • Planning: Frederick Tong • Production Company / Director: VHQ Singapore / Plástico Buenos Aires / Alex Rua • Producer: Sharon Leong
find broadband
peace of mind
StarHub Broadband Campaign
Finding good WiFi can drive you insane. That’s why we created WiFi Therapy—a safe space to heal your broadband trauma by venting about connection issues, lagging insecurities, and WiFi worries. With our expert guidance and stress-free service, the internet finally feels a little less crazy.
Agency: TBWA\ Singapore • Client: StarHub • Product: Broadband Campaign • ECD: Asheen Naidu • ACD/Writer: Julián Gutiérrez • Writer: Tricia Vergara • AD: Junqian Liu / Su-Lynn Goh • Producers: Sariyanti Sannie / Clio Goh / Deena Shareena • Production Company: SixToes TV • Production Company: FreeFlow • Director: Peggy Goh
press play on life
FWD Brand Relaunch
A project as tough as they come: a rebranding campaign across 9 markets, shot across Asia—from remote Thai villages to bustling metropolises to Japan’s snowy mountains. Produced under Covid restrictions with no actors, just real stories scouted over seven months. The goal? A hyper-real, hyper-local campaign urging people to stop putting life on hold.
Agency: TBWA\ Singapore • Client: FWD Insurance • Product: Re-launch campaign • ECD: Andy Grant • CD: YongPing Loo • ACD: Julian Gutierrez • Writer: Yashanti Yap • AD: Vania Limantara / Ken Kaneko • Producers: Sariyanti Sannie, Una Yoon, Deena Shareena • Production House: Airbag • Director: Eddie Bell