Some say writing is simple: 
you just sit at the laptop and bleed.
So here’s some of my blood—mixed with manifestos, long-copy ads, articles, and more.
Hope you enjoy reading it as much as I enjoyed putting it down—on paper or pixel.
words are 
powerful things

National Library Board 
Film encouraging Singaporeans to read, supported by OOH, digital, and social media.
keep it 
super simple
Super Coffee 
Rebranding manifesto.


article for 
the london 
international 
awards 

your thoughts make 
great things happen
​​​​​​​Singapore’s Urban Redevelopment Authority
Manifesto for a URA campaign, inviting Singaporeans to crowdsource ideas for the upcoming Draft Master Plan.
leave different ​​​​​​​
Sentosa Island
Manifesto for Sentosa’s rebranding.
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