Some say writing is simple: you just sit at the laptop and bleed.
So here’s some of my bloody DNA—mixed with manifestos, long-copy ads, articles, and more. Hope you enjoy reading it as much as I enjoyed putting it down—on paper or pixel.
words are powerful things
National Library Board
Film encouraging Singaporeans to read, supported by OOH, digital, and social media.
keep it super simple
Super Coffee
Rebranding manifesto.
your thoughts make great things happen
Singapore’s Urban Redevelopment Authority
Manifesto for a URA campaign, inviting Singaporeans to crowdsource ideas for the upcoming Draft Master Plan.
leave different
Sentosa Island
Manifesto for Sentosa’s rebranding.
