watch me steal
from you
Fighting USD60 million in shoplifting losses with an ex-thief, a hidden camera, and a lot of guts.
How do you convince managers and security chiefs of medium and small-sized stores to install security cameras? Simple: you steal from your potential clients.
This unconventional, low-budget stunt featured a professional ex-thief, equipped with a hidden camera, who visited stores to steal valuable items. The next day, we returned the stolen goods, along with a video documenting the theft and a brochure for our "much-needed" cameras.
Agency: Ogilvy Colombia • Client: Sovip Surveillance Systems • Product: Security Cameras • CCO / ECD: John Raúl Forero / Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero • CD / Julián Gutiérrez • Writers: Julián Gutiérrez / Juan Cárdenas • AD: Felipe Cubillos / Juan Manuel Pachón • Producers: Patricia Mendez / Ana Greiffenstein • Postproduction: Imaginaria Films • Director: Alexis Durán / José Ramírez
looterature
Catching hundreds of people with their guard—and their pants—down.
Toilet time used to be reading time. But according to WIRED, up to 90% of people now take their phones to the loo instead—don’t lie, you’ve done it too. So, to help literature reclaim its rightful place in the bathroom, we created an unexpected medium: the first public restrooms that turn toilet-goers into literature users.
Agency: Ogilvy / Geometry Singapore • Client: Storytel Singapore • Product: Audio books downloads • ECD: Jorge Thauby • ACD / Writer: Julián Gutiérrez • ACD / AD: Andrés López • Illustrators: Andrés López / Kimberly Ang / Rocky Leaw • Videographer: Claudio Chock
