the ultimate rig
A Trojan horse stunt to lure gamers into cloud gaming.
Playing AAA games demands powerful, expensive hardware, while cloud gaming lets gamers play on any device they own. The problem? Gamers trust consoles and PCs but don’t believe in cloud gaming at all.
To convince sceptical gamers to try it, we tricked them with a fake product sent to gaming influencers for a live unboxing. The twist? The massive box contained a tiny, basic device powered by cloud gaming—instead of the high-end rigs influencers are used to receiving.
Then, we challenged the influencers to play live on these basic devices, and they loooooooooooooved the gameplay. Live on Twitch, we proved that cloud gaming works even better than expensive hardware, all while thousands of gamers watched in real time.
Agency: TBWA\ Singapore • Client: StarHub • Product: GameHub+ • CCO: Peter Khoury ECD: Asheen Naidu / YongPing Loo •ACD/AD: Liam Annis• ACD/Writer: Julián Gutiérrez
