"British Council aids students in improving their English language with new Visual Dictionary mobile app" - Campaign BriefAsia
"Grey unveils ‘visual dictionary’ app for non-native English speakers in Singapore" - Mumbrella Asia
"Visual Dictionary App lets you Find the English Name for any Object you Don’t Know by Taking a Picture of it" - TechPP
"British Council turns everyday surroundings into walking dictionary" - Marketing Interactive
visual
dictionary
Not the latest tech now, but in 2015? Game-changing.
One of the dullest parts of learning a new language? Expanding your vocabulary. So, we built an app that made it effortless—just snap a photo of anything unfamiliar, and the whole world became your personal dictionary.
Agency: Grey Group Asia Pacific • Client: British Council Asia • Product: Educational apps • ECD: Low Jun Jek • CD: Jorge Thauby• Writer: Julián Gutiérrez • AD: Sudhir Pasumarty • Developer: Balasubramaniyan S.
