pond’s men
long-lasting
bright skin
Nothing knocks the glow out of a Pond’s man.
Southeast Asian men are over the tired alpha-male stereotype pushed by market leaders. So, Pond’s Men took a swipe at the competition, using empathetic humour to help men laugh at themselves.
Agency: Ogilvy Singapore • Client: Pond's Men • Product: Skin Protein Booster • Unilever Senior Global Brand Director: Bianca Cancellara • CCO: Nicolas Courant • CD / ACD: Guilherme Camargos / Alessandro Agnellini / Jonathan Ollivier • Writers: Amanda Devarajan / Julián Gutiérrez • AD: Alessandro Agnellini •Account Servicing: Matthew Leem / Sibylla Henninger • Agency Producer: Ays Tan • Production Company: Stink Films Asia • Director / Cinematographer: Diego Nuñez Irigoyen / Mischa Lluch • Editor / Colourist: Pang Wei Fong / Alejandro Armaleo • Audio Company: Amp. Amsterdam
