carbon transition
Most sustainability ads look the same. So we didn’t.
To break through the sea of sameness, we took a more artistic route to showcase the bank’s role in transitioning to a carbon-free future. No CGI—just pure in-camera magic. 3D-printed models submerged in a tank, food colourant-releasing jets, and a high-speed robotic motion control system moving the camera with precision. The result? A mesmerising visual story.
Agency: TBWA\ Singapore • Client: Standard Chartered •Product: Carbon Transition •ECD: Andy Grant •GCD: Asheen Naidu • Writers: Dan Chia / Julián Gutiérrez •AD: Roxane Wee •Content: Akanksha Nair, Danial Khalis •Account Servicing: Benoit Freyburger, Ash Chaudhry, Sarah Teh, Jayne Rajendran • Strategy: Robin Nayak, Michele Bouquet • Producers: Sariyanti Sannie, Fiona McGregor, Deena Shareena K, Zahid Zameer, Clio Goh • Production Company: SixToes TV • Film Company: Psyop • Director: Eben Mears • Retoucher: Arris Wong
