classified ads
Cutting-edge media back when newspapers roamed the world.
To showcase the razor-sharp precision of Criterion chef's knives, we bought media space no one had ever used before—the tiny, narrow gaps between paragraphs in full-page classified ads.
Agency: Ogilvy Colombia • Client: Criterion knives • Product: Criterion Fine Cut knives • CCO / ECD: John Raúl Forero / Juan José Posada • Writer: Julián Gutiérrez • AD: Juan José Posada / Camilo Ruano / Julián Perico • Art Buyer: David Alvarado
