"...Totally awesome!" "...genius idea..." - TIME
"It looks super realistic!" - TrendHunter
"The Six Best Billboards Of The Last Six Years" - BUZZFEED
hot wheels loop
Feeling like a kid in a toy store
How do you bring the Hot Wheels experience to life for under $20,000? By turning real highways into giant Hot Wheels tracks. We designed one-of-a-kind billboard-like structures that attach to bridges in high-traffic areas, giving drivers and passersby of all ages a chance to see the world through the eyes of a child.
behind the
scenes
Agency: Ogilvy Colombia • Client: Mattel • Product: Hot wheels • CCO / ECD: John Raúl Forero / Juan José Posada • CD: Mauricio Guerrero / Diego Cárdenas • Writer: Julián Gutiérrez • AD: Andrés López / Daniel Mora / Camilo Ruano • Production: Freddy Rivero • Photographer: Javier Crespo • Art Buyer: David Alvarado
