stories for sale
Using online shopping clickbait to trick people into reading.
According to official stats, Singaporeans love online shopping—but reading? Not so much. So, we decided to hack online shopping to sell people on books.
We partnered with Asia’s largest e-marketplace and listed over 500 fake, hard-to-ignore items for sale—everything from second-hand human organs to step-by-step whaling courses. When curious shoppers clicked to learn more, they discovered the real story behind the item: aka the book it came from. And best of all? They could borrow and start reading it right then and there.
Agency: Ogilvy / Geometry Singapore • Client: National Reading Movement • Product: E-Book downloads • ECD: Jorge Thauby • ACD / AD: Andrés López • ACD / Writer: Julián Gutiérrez • AD: Kimberly Ang • Illustrator: Andrés Moncayo
